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  • Tri-C President: Podcasts Are a Powerful Medium for Audience Engagement

Tri-C President: Podcasts Are a Powerful Medium for Audience Engagement

Michael A. Baston writes in ‘Smart Business Magazine' how leaders can reach global audiences with a solid podcast

Graphic with image of Michael BastonIn the evolving landscape of media consumption, podcasts have emerged as a potent tool for reaching and engaging with audiences worldwide. In the May edition of his quarterly Smart Business Magazine column, Cuyahoga Community College (Tri-C®) President Michael A. Baston, J.D., Ed.D. explores how podcasts are a gateway to a vast audience — when used properly.

"Podcasts can help you amplify your message in a big way, spreading awareness about specific topics to a targeted audience — something very difficult to do in this era of background noise and information overload," Baston said.

With the rise of digital media and new ways to access information, podcasts have become a popular platform. Unlike traditional media formats, podcasts offer a unique blend of convenience and intimacy, allowing listeners to engage with content on their own terms — including during commutes, workouts or leisure time.
Baston highlights multiple questions to keep in mind when creating a podcast or speaking as a guest:

  1. Who are you trying to reach?
  2. What topics do you want to cover?
  3. How will you distribute the podcast?
  4. Do you have the necessary equipment?
  5. Do you have the technical expertise or talent?

Recognizing the emerging importance of podcasting, Tri-C’s Corporate College® division has launched the new Podcast Studio at Corporate College East in Warrensville Heights.

The Podcast Studio features professional equipment and recording experts who can help plan, record and distribute podcasts on-site. It also offers a podcast training curriculum that teaches podcasting essentials to people looking to amplify their voices.

The studio serves as a podcasting partner, helping to create podcasts that attract listeners.

"Amplify your voice. Spread your message. Embrace this medium," Baston said. "But no matter how you choose to pursue podcasting, the final product and how it connects with listeners should be the central focus of your efforts."

Read the column at sbnonline.com.

Baston is a regular contributing author for Smart Business Magazine. Read his previous columns:

  • Cleveland as Ohio's Career Capital
  • Evolving your business to stay relevant
  • Cultivating an entrepreneurial spirit
  • Access to training is key to addressing national transportation shortage
  • Economic mobility drives more vibrant communities and economies
  • Defining the 'now' normal

May 03, 2024

MEDIA CONTACT: Anthony Moujaes, 216-987-3068 or anthony.moujaes@tri-c.edu

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Cleveland, Ohio 44115

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