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The Growth Lab Master Class: From Strategy to Execution
Join us at Corporate College® East this Fall 2026 for The Growth Lab Master Class, a four-week business growth experience led by Entreprenuer in Residence Manny Hall and designed specifically for entrepreneurs and small business owners. Each session builds upon the previous week, giving participants practical strategies, guided implementation and opportunities to work directly on their businesses. Over four weeks, participants will identify what's limiting their growth, strengthen revenue and client acquisition, explore financial growth and capital readiness, and develop a focused 90-Day Growth Execution Plan.
Knowing what to do in business is one thing. Actually doing it consistently is another.
The Growth Lab Master Class is designed to help entrepreneurs identify what is holding their businesses back, strengthen how they generate revenue, better understand the financial side of growth and develop a practical plan for their next 90 days.
Each week build upon the previous session through practical instruction, guided exercises, peer interaction, expert insights and implementation time.
By the final session, participants will have developed their own 90-Day Growth Execution Plan.
What Participants Will Build
Attend all four sessions and build components of your own business growth strategy:
Business Growth Diagnostic
90-Day Growth Goal
Revenue Target
30-Day Client Acquisition Plan
Financial Growth Assessment
Capital Readiness Roadmap
30-, 60- and 90-Day Execution Plan
Who Should Attend
The Growth Lab Master Class is designed for entrepreneurs and small business owners who are ready to stop simply collecting information and begin implementing.
Participants do not need to have everything figured out, but they should come prepared to examine their businesses, make decisions, participate and take action.
Our Goal for You
Come prepared to work ON your business, not just IN it.
What’s Actually Keeping Your Business From Growing?
Before adding another product, marketing strategy, employee or funding source, entrepreneurs need to understand what is actually limiting their growth.
Participants will examine key areas of their businesses, including positioning, customer clarity, offers, revenue, visibility, operations and financial readiness.
We’ll discuss how to identify the difference between symptoms and actual business problems, determine the biggest growth gap, eliminate entrepreneurial distractions and establish a measurable 90-day business objective.
Participants will leave with:
A Growth Gap Assessment and clearly defined 90-Day Business Goal.
Turn Attention Into Customers and Customers Into Revenue
This session will connect marketing, sales, offers and revenue into a practical customer acquisition strategy.
Participants will learn how to work backward from a revenue goal, determine how many customers and opportunities they need, strengthen their offers and messaging, identify the right customers and develop a more intentional approach to visibility, lead generation, sales and follow-up.
We’ll also explore referrals, strategic partnerships, networking, social media, content and other ways entrepreneurs can consistently create opportunities.
Participants will leave with:
A 30-Day Revenue and Client Acquisition Plan with specific weekly activity targets.
Build a Business That’s Ready for Money
Getting access to money and being ready for money are two different things.
This session will help entrepreneurs understand the financial side of growth, including revenue versus profit, cash flow, financial projections, the cost of growth, capital needs and financial readiness.
We are excited to share that Vaughn P. Johnson, Deputy Director for Economic Development and Lead of Cuyahoga County’s Office of Small Business, has confirmed that he will join us as our featured expert for this session.
Vaughn will spend approximately an hour teaching and answering questions about access to capital, Cuyahoga County small business resources, available programs and funding pathways, preparing to seek capital and some of the common barriers entrepreneurs encounter when pursuing funding.
This will be a very rewarding, engaging, and educational session.
Participants will leave with:
A Financial Growth and Capital Readiness Roadmap identifying their financial needs, readiness gaps and next steps.
Turn Four Weeks of Strategy Into 90 Days of Action
The final session will bring everything together.
Participants will take what they have developed throughout The Growth Lab Master Class and turn it into a focused 30-, 60- and 90-day execution strategy.
We’ll address priorities, measurable milestones, weekly execution, accountability and the key metrics entrepreneurs should monitor to determine whether they are making progress.
We will also be doing Entrepreneur Hot Seats. Attend this session to learn more!
Participants will leave with:
Their completed 90-Day Growth Execution Plan, accountability commitments and specific next steps.
Meet Your Entrepreneur-in-Residence: Manny Hall
Manny Hall is a business growth strategist, entrepreneur, author and educator committed to helping entrepreneurs develop the clarity, strategy and execution needed to build sustainable businesses. One of his core tenets is the notion that marketing comes second to branding; with an efficient brand strategy, a business will avoid unnecessary challenges that ultimately impede success. Manny's unmatched commitment to profitable and proficient business principles yields lucrative results for his clients from various backgrounds.
As a CEO, workshop facilitator, business leader, and author of three books, Manny has established himself as a leading figure in brand development. Through his various roles, Manny continues to influence and inspire aspiring entrepreneurs, ensuring their brands thrive in an ever-competitive marketplace.
Join us at Corporate College® East this Fall 2026 for The Growth Lab Master Class, a four-week business growth experience led by Entreprenuer in Residence Manny Hall and designed specifically for entrepreneurs and small business owners. Each session builds upon the previous week, giving participants practical strategies, guided implementation and opportunities to work directly on their businesses. Over four weeks, participants will identify what's limiting their growth, strengthen revenue and client acquisition, explore financial growth and capital readiness, and develop a focused 90-Day Growth Execution Plan.
Manny Hall is a business growth strategist, entrepreneur, author and educator committed to helping entrepreneurs develop the clarity, strategy and execution needed to build sustainable businesses. One of his core tenets is the notion that marketing comes second to branding; with an efficient brand strategy, a business will avoid unnecessary challenges that ultimately impede success. Manny's unmatched commitment to profitable and proficient business principles yields lucrative results for his clients from various backgrounds.