Incentives and Business Development
- : Introduction to basic marketing for small residential construction firms. The course builds upon basic marketing ideas and how to utilize them for building a niche market in green construction. The course examines the various energy related incentives that are available and how they can be used to generate sales.
- Learning Outcomes
- A. Understand the basic principles of marketing as they apply to a small residential construction firm. B. Identify my business’ core strengths C. Identify and profile my “ideal” customer D. Understand the role of demographics in targeting my market E. Understand the psychological profile of my “ideal” customer and present my sales message in a fashion that will be most likely to resonate with potential customers F. Understand the various incentives that are available to help make “green” construction attractive to the customer G. Know where to find the most up to date information on energy incentives H. Know how to utilize the incentives as a marketing tool
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