The Advertising Design Program provides curriculum integrating “hands on” design practices with business and marketing education. You’ll receive a solid foundation in design, drawing, color, typography and digital graphics, along with advanced courses in advertising design and marketing. Additional subjects include public relations, direct marketing, sales promotion, media plan development and writing/editing storyboards for mass media. Unique to this major, you will study the creative strategies behind advertising and promotional campaigns, the dynamics between marketing media and their target audiences. Real-world experience is also part of the process, utilizing case studies and industry projects. The Advertising Design Program is designed to give students the knowledge and studio skills needed for a career in the advertising field. Upon completion of this program you will have a portfolio showcasing your creative design solutions, communication, marketing and technological skills.