Description: [formerly CART-2500] Advertising campaign from initial campaign concept through presentation. Conceptual thinking and problem solving for magazine, billboard and TV/video storyboard advertising. Various facets of advertising agency structure including team concept. Designers role in research, analysis, planning, conceptualizing, copywriting and presentation.
Prerequisites: VD-1500 Advertising and Design, or departmental approval.VCAD2620 Prerequisite(s): BADM-1020 Introduction to Business, and VD-1500 Advertising and Design.
Hours: 3 Lecture: 2 Lab: 2
Fees: $25.00
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