Description: [formerly CART-1500] Survey of fundamentals of advertising and design for print and other media with overview of industrys past and present. Examination of design process and appropriate types and uses of research. Examination and evaluation of layouts and delivery modes, evolution of presentations from thumbnails to storyboards, and critical analysis of designer/client relations. Additional topics reinforce materials usage, technical and hand skill development, and application of presentation techniques to real-world problem solving applications.
Prerequisites: VD-1300 Graphic Design Drawing or concurrent enrollment, and VD-1400 Imaging and Design or concurrent enrollment, or VCDP-1360 Vector Graphics or concurrent enrollment, and VCPH-1450 Digital Imaging I or concurrent enrollment.
Hours: 3 Lecture: 3
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