Description: Principles and practices involved in marketing of materials, equipment, supplies, and services to organizational markets, such as manufacturers, resellers, service providers, institutions, and the government. Focus on unique characteristics of organizational market and how to profitably sell in this market by developing proper marketing mix. Includes product management, pricing policies, channels of distribution, and promotional practices.
Prerequisites: MARK-2010 Principles of Marketing.
Hours: 3 Lecture: 3
Please scroll down for course offerings.