Description: Overview of international marketing strategies and decisions, including choice of markets, mode of entry, appropriate organization for international expansion, and degree of adaption/standardization of marketing mix elements. Researching interntional market opportunities, and examining available information sources. Strategic approach to international marketing and managing decision stressing economic, political, legal, and cultural characteristics of business abroad.
Prerequisites: BADM-2600 Introduction to World Trade or departmental approval: previous coursework and/or experience.
Hours: 2 Lecture: 2
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