Description: Analysis of overall concept of global operations and development of global operations strategy. Methods of differentiating among market entry options--indirect exporting, direct exporting, licensing, franchising, contract manufacturing and assembly, and full-scale integrated manufacturing studied. Study of various ownership strategies: wholly owned subsidiaries, joint ventures, or strategic alliances. Global human resource issues and intellectual property laws discussed.
Prerequisites: BADM-2600 Introduction to World Trade, or departmental approval.
Hours: 2 Lecture: 2
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